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Online Exposure - Your home, if listed by a Realtor, will be automatically displayed on the Houston Association of Realtor's web site at www.Har.Com, national real estate web sites such as www.Realtor.Com, www.Homeseekers.Com, www.Homes.Com, www.HomeAdvisor.Com, Yahoo Classifieds, The Houston Chronicle, and individual Agent, Broker, and Franchise web sites.. Agents in the IREC Network enhance your listing at these online locations by adding digital photography, slideshows, and virtual tours to your property pages. Statistics show that without one of these, your property has at least 75% less chance of being seen than those that do. IREC additionally provides these enhancements throughout its network to many other Realtor and local web sites. Depending upon the specific real estate web site, any mix of the enhancements may appear with your listing. IREC provides a utility for Sellers to monitor the display of their property on many of these web sites at www.IREC.com.
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Print Media Exposure - Any digital photography and/or virtual tours produced by IREC result in 4-6 weekend days of ads published in The Houston Chronicle real estate classified section of the newspaper. The ads will have 4 lines of listing and agent content and be "ear marked" with a virtual tour icon to grab the reader's attention. A unique URL or MLS number will be at the bottom of each ad directing the shopper to view the property online at The Chronicle virtual tour gallery at www.chroniclehomes.com. The number of ads run will be based on the ordered product, but will usually run 2-3 consecutive weekends. At a value of up to $294.60, these ads substantially contribute to online viewing and offline inquiries about your home. Check out the classified section of The Chronicle any Saturday or Sunday to see how these ads stand out from all the others!
Counting Your Listing Hits - Sellers may utitlize IREC's Seller Utility to count the number of times their property has been displayed throughout the Internet at www.IREC.com. |
Please be patient - To properly manage your listing over the Internet several steps are involved before the distribution to all the pertinent websites begins. After a photographer visits your property, it may take a day or two before pictures and/or virtual tours begin appearing on the Internet. Your Agent must have time to properly select any pictures to be printed and which ones should be included on individual websites. The digital media will appear first at www.IREC.com and other sites begin to follow during the next several days.